Accessibility Basics

WCAG (Web Content Accessibility Guidelines) is the internationally recognised standard for web and digital accessibility, published by the W3C. WCAG 2.1 and 2.2 define success criteria across four principles: Perceivable, Operable, Understandable, and Robust. Compliance at AA level is required by law in many jurisdictions.

The European Accessibility Act (EAA) is an EU directive that became legally binding in June 2025. It requires digital products and services — including email marketing — to meet accessibility standards. Non-compliance can result in fines and legal action. AccessiMail maps every check to the relevant EAA requirements alongside WCAG criteria.